Even though Instagram has been developed as a social media at first, it has progressed to be much more than that. A clear example is it becoming a serious marketing tool. Just think about it, those who use it this way can reach out to more than one billion people who are active on this platform every day.
There are more than a few that can help with promoting your business. Among the most popular ones now, you will find video marketing. Since this is a platform where you can use different sorts of videos, for different purposes, then you shouldn’t have any doubt about using them to your benefit.
If you need some help with creating these, then you should use a tool called wave.video. But it needs to be said that some of the most efficient videos out there were used by the marketers themselves. That’s why we want to provide you with tips on how to create a compelling Instagram Video for your business.
Set Clear Goals
Before you can make a valuable and relevant video, you should set clear expectations. Naturally, you need to have some experience in doing this before you can expect to meet these expectations.
When it comes to goals, we are talking about things you want to achieve with the creation of these.
For instance, do you want to attract more people to your Instagram profile by sharing this video? Or do you want to navigate visitors to your website, so you can make a purchase? Without having a clear goal in front of you, it is not possible to create something that will be worth your time and investment, that’s for sure.
That’s not the only reason why you should set clear goals. You would need to understand them to have a clear idea about how to film a video, what techniques you will utilize, and what tags are needed to attract the necessary attention of visitors. So, you can see how crucial it is to understand them.
Tell an Interesting Story
For you to be able to attract the interest of potential customers, you should tell an interesting story, don’t you agree? In this day and age, the importance of storytelling has become so high that not including it in the whole mix would be considered a grave mistake. The trick is, that you need to know how to do it.
For instance, you should start by dividing the video into three different acts. Every story needs an introduction, the middle part, and a conclusion. By utilizing this approach, it is possible to give the viewers enough time to grasp all the elements completely, and have no problems with understanding the story.
The final part should not only be a conclusion, it also should encompass something marketers address as a call to action. It is used to invite visitors to take some future steps towards engaging with your content and, why not, purchase your products or services. It wouldn’t hurt to write a scenario before creating a video.
Among the most significant elements that require your attention is achieving proper dimensions. Otherwise, there’s a risk that it will look somewhat stretched or cropped. In either case, those who watch will not be encouraged to move forwards since they will not perceive the content as reliable or credible.
When you think about it, that makes perfect sense. You don’t want to be perceived as unprofessional based on the content you create and release. Instead, you want to have something special to offer them with. Therefore, setting your goal of achieving proper dimensions is an absolute must.
Probably the most popular option to utilize in this case is to use portrait format. By doing that, you will be able to make these much more visible and noticeable. Have in mind that this social media platform doesn’t offer some features you can get on those like Twitter or Facebook, like zooming or enlarging.
One of the biggest misconceptions people have about creating this sort of content is that they are required to purchase hefty equipment to achieve appropriate lighting. Thankfully, this doesn’t have to be the case. You can achieve it by conducting certain methods on your own.
First, see whether is it possible for you to make the most out of the natural light. As you can presume, this depends directly on the surrounding. At the same time, make sure to prevent some overhead lights. In this situation, the light can make the quality and resolution significantly less clear and visible.
Finally, we want to discuss a question many video creators are not certain about, the lengthiness of their content. At first, we could see that the first possibility was to create only those that are up to 15 seconds long. After perceiving the necessity of longer content, the developers made it up to minute-long content.
No matter which one of these you opt for, you will certainly agree that this length is not long enough for many users to watch and enjoy. Therefore, the content needs to be as eye-catching and attractive as possible. It is not always easy to achieve this goal with this sort of limitation.
A proper formula would be to create a persuasive scene and add some attention-gripping text. The importance of the text is immeasurable for the simple reason that the videos on this platform do not have any sound at all. So, you can see that the lengthiness needs to be long enough for visitors to read the text.
The importance of video marketing has become quite a significant topic in the last couple of years. It offers you a chance to have much more interactive communication with potential customers.
In this article of ours, we’ve provided you with some tips on how to create a compelling video to use on this social media platform. We do not doubt that you will find them useful in every strategy you make.