You are currently viewing 5 Ways Your Business Can Benefit From Animated Explainer Videos and How to Make Them

5 Ways Your Business Can Benefit From Animated Explainer Videos and How to Make Them

Explainer videos are one of the most popular marketing trends right now, and for good reason. They’re powerful tools that can help your business grow in a number of ways.

Animated Explainer Videos are a great way to explain your business to potential customers in a fun and engaging way. By creating an animation, you can show off your company’s unique brand and message to a wider audience. Additionally, they can help you sell products or services, generate leads, and engage with customers online.

Naturally, not all of us are keen on animation. That’s where the video production agency in Wisconsin comes in. They can help your ideas come to life.

Reasons you should consider using this strategy

  1. They’re Fun and Engaging: Animated Explainer Videos are designed to be fun and interesting to watch. As a result, they’ll keep your viewers engaged from start to finish. This is especially important when selling products or services – keeping people interested will inevitably lead to more conversions.
  2. Sell Products or Services: Animations can be used to promote products or services directly. For example, you could create a video explaining how your product works (or how your service can benefit the customer). This approach can be particularly effective when it comes to generating leads – showing potential customers what you have to offer is a surefire way to capture their attention.
  3. They Can Generate More Leads and help generate leads for your business. By showcasing your company in an engaging way, you’re likely to catch the attention of potential customers who are looking for new solutions or ideas. In addition, by providing useful information about your product or service, you’ll encourage people to take action – which could lead to a sale.
  4. Engage with Customers Online. By creating a video that is fun and informative, you can create a stronger connection with your audience. This will help you retain customers and generate more leads – two key objectives for any business.
  5. They’re Highly Visible – meaning they’re likely to receive a lot of attention from potential customers. In addition to being fun and engaging, these videos are also professional and polished. As a result, they’ll stand out from the crowd and attract new customers in droves.
  6. Boost Revenue Through Improved Customer Acquisition and Retention Rates – Animated Explainer Videos can boost revenue through improved customer acquisition and retention rates. By providing a clear and concise explanation of your product or service, you can help new customers understand what you have to offer and convert more leads into paying customers. In addition, Animated Explainer Videos that feature “behind the scenes” footage of product development can help existing customers retain their interest in your products.

Internal company training with animated Explainer Videos


Internal company training with animated Explainer Videos can help employees learn new information more efficiently. This type of video provides an engaging way to learn and retain new information, which can help improve employee productivity. Additionally, they can be used to promote your company’s culture and values. By providing employees with a fun and informative way to learn, you can create a strong sense of community within your workplace.

Explainer Video Animation is also great for training new employees. With clear step-by-step instructions and accompanying visuals, they make learning easy for newcomers. Additionally, they can be customized to fit the needs of your company. For example, you might choose to include footage related to specific departments or regions within your business. By providing tailored instructional videos, you’ll ensure that all employees are up-to-date on the latest trends and developments.

The How-To of Creating an Animated Explainer Video


Make sure that your video is targeted at a specific audience. If your video is intended for business professionals, for example, be sure to include business-related imagery and footage. Additionally, choose a clear and concise message for your video, and make sure to stick to it throughout.

Next, think about how you want your animation to look. Do you want it to be realistic or stylized? Some people prefer realistic animation because it closely resembles real life; others opt for stylized videos because they believe they look more engaging. Ultimately, what you choose will come down to your own preferences.

Use motion graphics wisely. Motion graphics can add an extra layer of sophistication to your video, but only if used correctly. Overuse can distract viewers and make the video look amateurish – try to use them sparingly so they don’t take away from the overall quality of your animation.

Take care with timing and pacing. Animation is an art form, just like any other form of storytelling, so make sure you pay close attention to timing and pacing in order to create a well-rounded product. Incorrect pacing can hamper viewership, while rushed animation can leave critical viewer information out of context or even confusing for some viewers.

Use sound to enhance your video. Adding sound effects and music can help to give your video a more engaging and professional edge. However, be sure to consider the effect these sounds will have on viewers – some may find them distracting or overwhelming, so it’s important to test out different sounds before incorporating them into your animation.

Finally, make sure that your animations are easy to follow. Many people struggle with following complex animations without having prior knowledge of the subject matter; this can easily cause them to lose interest in your video. To keep viewers engaged, aim to create videos that are easy to follow and understand without needing too much explanation (though do still provide supplementary information where necessary).


If your business needs to create a sales pitch, or if you simply want to make your presentations more engaging, consider using an animated Explainer Video. These videos are becoming increasingly popular due to the fact that they can be very persuasive, and they often leave a lasting impression on potential customers. Plus, they’re relatively easy to produce — all you need is a video editing platform and some explanatory footage. If you’re ready to take your marketing strategy up a notch, this is a great way!

Ivan Hancko

I am Ivan Hancko, a content editor at My interests revolve around website design, photo editing, front-end development, and working on Adobe Illustrator, Canva, and similar tools. I enjoy fixing broken things and taking on household tasks, including interior and exterior design and adaptation. Currently, as a professional, I actively participate in the sport of 9-pin bowling (not the classic American bowling). I'm a family man and father to a wonderful daughter. I love long, brisk walks, cycling, and being in nature.